Full Job Description
Job Title: Digital Content Strategist
Location: Glen St. Mary, Florida
Company Overview
At Vertex Innovations, we are more than just a leading technology solutions provider; we are at the forefront of digital transformation in social engagement and e-commerce. With a focus on innovation, our team is dedicated to developing compelling digital strategies that enhance user experiences and drive brand loyalty.
As we expand our footprint and operations, we are seeking a passionate and experienced Digital Content Strategist to join our Glen St. Mary office. This role is pivotal in shaping the voice of our brand and crafting content that resonates with our audience while contributing to our top-line revenue growth.
Job Responsibilities
- Develop and implement a comprehensive digital content strategy aligned with business goals and customer insights.
- Create, curate, and manage high-quality content for various digital platforms, including websites, blogs, social media, email newsletters, and online advertising.
- Conduct extensive market research to identify trends, user needs, and competitive landscape, leveraging data analytics to inform content decisions.
- Collaborate with cross-functional teams including marketing, design, and product development to synchronize content strategies and campaigns.
- Optimize content for SEO, ensuring all digital assets achieve maximum visibility and engagement through relevant keywords and best practices.
- Monitor, analyze, and report on content performance metrics, using insights to refine and enhance future content initiatives.
- Manage and maintain the content calendar, ensuring timely delivery of content across all digital platforms.
- Foster relationships with influencers, content creators, and brand ambassadors to amplify our outreach and engagement.
- Oversee A/B testing of different content strategies and campaigns to identify the most effective approaches.
- Stay ahead of industry trends and emerging technologies that could impact our content strategy, applying innovative ideas to drive our digital presence.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 5 years of experience in digital content strategy, content marketing, or related roles.
- Proven track record of creating successful digital campaigns and driving engagement.
- Strong understanding of SEO, web traffic metrics, and content management systems.
- Excellent writing, editing, and communication skills, with the ability to adapt tone and style for various platforms.
- Analytical mindset with the ability to interpret data and insights to inform content decisions.
- Proficiency in using digital marketing tools and analytics platforms such as Google Analytics, SEMrush, and social media insights.
- Experience with social media management and content creation tools (such as Hootsuite, Buffer, or Canva) is a plus.
- Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously while meeting deadlines.
- Ability to thrive in a collaborative team environment and foster positive relationships across departments.
Why Join Us?
At Vertex Innovations, we believe in the power of collaboration, creativity, and continuous learning. When you join our team as a Digital Content Strategist, you will have the opportunity to:
- Work in a dynamic and supportive work environment focused on professional growth.
- Lead innovative digital projects that significantly impact our brand’s success.
- Access ongoing training and development resources to stay ahead in the ever-changing digital landscape.
- Participate in monthly team-building events and community service activities that strengthen our team culture.
- Enjoy a competitive salary and comprehensive benefits package, including health coverage, retirement plans, and paid time off.
How to Apply
If you are ready to elevate your career and make a significant impact in the world of digital content, we want to hear from you! Click 'Apply' to submit your resume and a cover letter detailing your relevant experience and vision for our digital content strategy.
Vertex Innovations is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us in shaping the future of digital engagement!